Be different: choose an estate

Kia’s new Optima estate will struggle to get noticed in a world gone SUV-crazy, despite its chiselled looks

4th September, 2016
The new Kia Optima Sportswagon is a fleet-friendly, practical wagon and excels at motorway cruising

It must be very frustrating for any car maker to expend such effort and energy on a new car, making it as good looking and as practical as it is possible to be, only for it to be met with the national car market equivalent of a shrug and a ‘so what?’.

That is the fate of most mid-sized estate cars in Ireland right now and, sadly, it will likely be the fate...

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