Saturday June 6, 2020

Balmain boost for H&M

Balmain's collaboration with H&M is living up to the hype with sharp new looks for men and women

25th October, 2015
Model far left: dress €129.99; belt €79.99; jacket €99.99; rings €14.99 each; boots €249.99 Model left centre: top €79.99; trousers €99.99; belt €49.99; bag €129.99; earrings €29.99 and left Model right centre: blazer €99.99; satin trousers €79.99; clutch €99.99; shoes €149.99; rings €14.99 each; necklace €79.99 Model far right: velvet blazer €149.99; white bandeau top €19.99; satin trousers €79.99; necklace €79.99; bracelet €69.99; rings €14.99 each

The autumn launch of Balmain x H&M has been one of the most successful of any designer/high-street collaboration. A huge pre-collection buzz was generated by Instagram god Olivier Rousteing, creative director of the French couture house, and his 1.4 million followers.

From behind-the-scenes sneak peeks shared by models Gigi Hadid, Jourdan Dunn and Kendall Jenner, to videos created by Rousteing and the storm around Twitter’s #HMBalmaination, fashion’s heady love affair with social media...

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