‘The word experience is overused and under-appreciated,” says Dave Smyth, chief executive of Cogs & Marvel, one of Ireland’s leading event companies.
Semantics aside, the events space has undergone a revolution. Melting into the past are traditional happenings where venues were hired, caterers employed, stages built. Quickly replacing them are the so-called ‘experiential’ events: think Game of Thrones-themed parties, or events in Alice in Wonderland-type tactile rooms, complete with walls of...
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