Anchors away: How cruise operators are targeting the young

Hear the word ‘cruises’ and you immediately think of elderly holidaymakers sitting on deck playing bridge. But now several lines are targeting a younger customer with all kinds of innovations

11th March, 2018
10

Cruising has come of age – a much younger age than ever before.

Think discos at sea, promenade parties, star-gazing from Jacuzzis, music festivals on deck, Ferrari go-kart racing, sushi bars, a flutter or two in the casino, hot stone massages, surfing, signature cocktails, and robots serving the drinks. Envious? It’s all happening at sea.

Your friends have cruised, some several times, but you remain unconvinced. So was I – but that was...

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