All hail your royal majesty, Rolls-Royce

The Rolls-Royce is known as the ultimate luxury item, and for good reason. Driving the Dawn and the marque’s top dog, the Phantom VIII, offers an experience like no other

11th August, 2019
The Rolls-Royce Dawn is a majestic driving experience; inset: the opulent interior

Rolls-Royce refers to its products in the beautiful old terminology of ‘motor cars’. That simple, seemingly antiquated term is a good indicator of how the brand views itself in the 21st century. It is a luxury item, like a Nobiskrug yacht or a villa in Tuscany, rather than something in which you commute along the M50 during rush hour.

The trick to understanding Rolls-Royce is to take in the experiential benefits it offers,...

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