Rolls-Royce refers to its products in the beautiful old terminology of ‘motor cars’. That simple, seemingly antiquated term is a good indicator of how the brand views itself in the 21st century. It is a luxury item, like a Nobiskrug yacht or a villa in Tuscany, rather than something in which you commute along the M50 during rush hour.
The trick to understanding Rolls-Royce is to take in the experiential benefits it offers,...
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