Ahead of the Curve

Spending is up for lingerie this season - and with fit, fabric and form the guiding principles, especially for sizes above 14

27th November, 2016
Dream Collection bra €44.95; bodysuit €59.95 by Maidenform

Do not adjust your magazine – this is beautiful, seductive lingerie, created with generosity of fit in mind. And Louise O’Reilly, by a stretch Ireland’s most successful plus-size model, is the ideal candidate to showcase all that’s fabulous about smalls in sizes above 14.

Irish women, as Arnotts head of lingerie buying Rachelle Haley tells The Sunday Business Post Magazine, are “now spending considerably more on gorgeous, sexy lingerie.” Not...

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