A team from ZenithOptimedia won this year’s NewsBrands Ireland press planning competition, which is designed to promote the medium of press among young planners.
The winning strategy was devised by Dan Aherne, Michael Rekab, Eimear Dalton, Ríona Murray and Graham Clarke from ZenithOptimedia. With a budget of €500,000, the team devised a plan for the fictitious airline Fly Global, “an established airline seeking to grow the number of premium seats sold on business...
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