Friday December 13, 2019

ZenithOptimedia breathes new life into established media

Team devised a plan for the fictitious airline Fly Global

17th April, 2016
Riona Murray, Graham Clarke, Eimear Dalton, Michael Rekab, and Dan Ahern of Zenith Optimedia

A team from ZenithOptimedia won this year’s NewsBrands Ireland press planning competition, which is designed to promote the medium of press among young planners.

The winning strategy was devised by Dan Aherne, Michael Rekab, Eimear Dalton, Ríona Murray and Graham Clarke from ZenithOptimedia. With a budget of €500,000, the team devised a plan for the fictitious airline Fly Global, “an established airline seeking to grow the number of premium seats sold on business...

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