Your Business: Life’s a pitch
Why does your company win the contract and not your competition? What it all comes down to is the pitch, writes Elaine Walsh
Pitching is bringing a story to someone who has the power to do something about it. In tendering (aka bidding), you are pitching for a contract with a buyer. Whether it’s a new idea or you are responding to a quest for tender, and regardless of pitching in person or on paper, the basic principles are the same – it’s person-to-person sales. Remember: an algorithm or random computer selection will never choose a winning pitch....
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