Your Business: Life’s a pitch

Why does your company win the contract and not your competition? What it all comes down to is the pitch, writes Elaine Walsh

24th September, 2017
Always be early for a pitch so that when you start, you are simply continuing the conversation and everyone in the room is ready to listen

Pitching is bringing a story to someone who has the power to do something about it. In tendering (aka bidding), you are pitching for a contract with a buyer. Whether it’s a new idea or you are responding to a quest for tender, and regardless of pitching in person or on paper, the basic principles are the same – it’s person-to-person sales. Remember: an algorithm or random computer selection will never choose a winning pitch....

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