Your Business: Crafting your brand story

As customers become increasingly immune to advertising, businesses are turning to storytelling, writes Cilian Fennell

24th September, 2017
Dublin celebrate after beating Mayo last Sunday: the GAA is a brand that takes its story very seriously Picture: INPHO

Storytelling. You’ve probably noticed dozens of books on the subject in the business and leadership section of airport bookstores and observed your LinkedIn stream being filled with adverts for courses that purport to teach you how to discover the story of your brand. In fact, the upcoming Isme conference is entirely devoted to the theme of storytelling for business.

While this increased interest in business storytelling is new, the craft itself certainly isn’t....

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years