Graham Wylie understands the power and importance of marketing. Like all the best marketing lines, his favourite expression on the subject is thoroughly memorable and self-explanatory.
“Not doing marketing is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
The expression, he says, was a business mantra of the late David Goldman, his co-founder of The Sage Group, the enterprise accounts software business which...
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