‘Wouldn’t life be nicer if I was a funeral director?’

Case Study: Fintan Cooney, manager at Fanagans Funeral Directors

8th January, 2017
Fintan Cooney, manager, Fanagans Funeral Directors Picture: Fergal Phillips

After a hard day’s work, Fintan Cooney, 25 years a veteran in advertising, would often think to himself: “Wouldn’t life be so much nicer if I was a funeral director rather than having to deal with all these difficult clients?”

Cooney, who had started his career working during the summers in an advertising agency, secured a job with that same agency straight out of college.

It was the end of...

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