Friday October 23, 2020

Would I do it to my mammy?

As corporate social responsibility takes centre stage, the ‘mammy question’ is the one that corporations need to ask before making decisions, writes Leanna Byrne.

17th December, 2014
6

As corporate values shift and businesses move to a ‘kinship economy’, we could see the end of capitalism as we know it, speakers at a Dublin conference on responsible business were told last week.

The line where responsibility begins and ends is being blurred as consumers are refusing to engage with “unethical” companies. What might be acceptable practice now, may be a source of controversy in the future.

Some 150 chief...

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