Saturday June 6, 2020

Women's football faces TV rights test after World Cup

A test of the game’s commercial appeal is looming as England’s FA plans to sell domestic broadcast rights to the women’s game independently of the men’s competition for the first time

28th June, 2019
USA v Spain in the Women's World Cup. Pic: Getty

Record World Cup audiences this month show women’s football is on a roll. Now it’s time to see what it’s worth.

A test of the game’s commercial appeal is looming after England’s Football Association decided to sell domestic broadcast rights to the women’s game independently of the men’s competition for the first time, according to a person familiar with the matter.

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