All last week, various pundits on the airwaves have been telling us about the value and importance of brand Aer Lingus. However, too few of these commentators have any real expertise in branding.
We need to assess the Aer Lingus brand in the context in which it exists: international air travel. We can’t think of it just in terms of Ireland. We all love to think on this little island that Aer Lingus is a...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team