Why Federer kit deal is a good fit for Uniqlo

The Swiss might be the greatest male tennis player ever, but at 36 his best years are behind him. And Uniqlo looks like it is paying an awful lot for a sportsman who isn’t too far off from retirement

5th July, 2018
Roger Federer playing Lukas Lacko of Slovakia at Wimbledon. Pic: Getty

The Swiss might be the greatest male tennis player ever, but at 36 his best years are behind him. From a commercial perspective, he seems to have aced it. And Uniqlo looks like it is paying an awful lot for a sportsman who isn’t too far off from retirement.

A less cursory look tells a different story. Uniqlo's parent company Fast Retailing is enduring slowing growth in its home Japanese market, which accounts for...

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