Wednesday October 21, 2020

What we share in the shadows

A survey has found Irish people love sharing content in ways that advertisers can’t measure

15th October, 2017
Ian McGrath and Vicky Shekleton of MediaCom Fergal Phillips

Irish marketers need to wake up to the rise of social sharing through private channels, according to a new survey from MediaCom.

While most people think of Facebook when it comes to sharing content, the news feed has become a channel of mass reach as it has been shaped to boost Facebook’s commercial revenue streams rather than just help conversation.

Alexis C Madrigal, senior editor at the Atlantic, coined the term “dark social”...

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