Irish marketers need to wake up to the rise of social sharing through private channels, according to a new survey from MediaCom.
While most people think of Facebook when it comes to sharing content, the news feed has become a channel of mass reach as it has been shaped to boost Facebook’s commercial revenue streams rather than just help conversation.
Alexis C Madrigal, senior editor at the Atlantic, coined the term “dark social”...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team