What firms can learn from lord of the dance
Daring to make changes to how you go about your business can give you the edge on the competition
Every business, large or small, the length and breadth of the country, is looking to be different from its competitors in some way, shape or form. Every business wants to stand out from the crowd and be noticed, it wants to be the ‘purple cow in the field’, so to speak.
To do this, there is first a need for the business to develop a real point of difference, or as we marketers...
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Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures