What did we learn from this year’s Irish Sponsorship Summit?
Mick O’Keeffe of PSG reflects on YouTube influencers, news-jacking, good causes and tracking progress
An audience of 300 people listened and probed guest speakers from Australia to New York to Canada at last week’s Irish Sponsorship Summit. The biggest sponsorship event in western Europe mixed the educational with the entertaining. Insights were shared and latest trends debated.
Here are ten things we learned.
There are 500 million football fans in China alone. Asia, and more pointedly China and India, have arrived and are about to take over North...
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Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures