What did we learn from this year’s Irish Sponsorship Summit?

Mick O’Keeffe of PSG reflects on YouTube influencers, news-jacking, good causes and tracking progress

28th February, 2016
Daniel Glantz, head of sponsorship, AIG

An audience of 300 people listened and probed guest speakers from Australia to New York to Canada at last week’s Irish Sponsorship Summit. The biggest sponsorship event in western Europe mixed the educational with the entertaining. Insights were shared and latest trends debated.

Here are ten things we learned.

There are 500 million football fans in China alone. Asia, and more pointedly China and India, have arrived and are about to take over North...

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