Tuesday August 4, 2020

Voiceover agency founder tones up procurement firm

29th September, 2019
James Kennedy Picture: Maura Hickey

A talk given by US entrepreneur James Cohen in Las Vegas a few years ago became the genesis of Irishman James Kennedy’s Meath-based venture, ProcurementExpress.

“He talked about the attributes of the ideal bootstrapped software business,” said Kennedy.

“He said you should look for customers with a recurring pain. If you’re selling into the finance department, that’s good, because they control the purse strings.”

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