Virgin Media Ireland targets SMEs with Branson factor

Company investing €1.5 million in a new ad campaign

24th April, 2016
Gavan Smyth, vice-president, Virgin Media Business IrelandFergal Phillips

Six months since its high-profile makeover from UPC to Virgin Media, the telecommunications company has turned its attention to the small and medium enterprise (SME) market, which it hopes to win over with the Richard Branson factor.

It is investing €1.5 million in a campaign advertising new products tailored for SMEs, including upgraded broadband speed packages and mobile services.

Part of the Liberty Global group, Virgin Media operates in Dublin, Cork, Galway, Limerick and Waterford...

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