Virgin king: Inside Branson's Irish play

Branson is to rebrand UPC to Virgin Media but the billionaire will have little say in the running of the business

27th September, 2015
16
Virgin territory: Richard Branson

Richard Branson sat, hardly noticed, in Matt the Threshers pub on Dublin’s Pembroke Street in Dublin 2 a few weeks ago.

There was none of the gaping and open mouths that greeted Michelle Obama when she dropped into the same establishment some years before.

Much of what Branson does these days is low key. He had just come from a discussion with Fr Peter McVerry in front of 50 people where he advocated for...

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