Vintners take to social media to entice millennials back to the pubs
With the recession kickstarting the stubborn trend in at-home drinking and millennials showing less interest in alcohol-fuelled pub and club culture than previous generations, the Licensed Vintners Association (LVA) is responding with a new €150,000 marketing campaign.
As the trade association for pubs in Dublin, the LVA is partnering with seven drink brands to run a series of digital videos featuring different aspects of the Dublin pub scene with the tagline ‘Dublin pubs - the...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures
The Daily Briefing
What’s coming up today and what you might have missed
The Daily Briefing
What’s coming up today and what you might have missed.
