Vintners take to social media to entice millennials back to the pubs
With the recession kickstarting the stubborn trend in at-home drinking and millennials showing less interest in alcohol-fuelled pub and club culture than previous generations, the Licensed Vintners Association (LVA) is responding with a new €150,000 marketing campaign.
As the trade association for pubs in Dublin, the LVA is partnering with seven drink brands to run a series of digital videos featuring different aspects of the Dublin pub scene with the tagline ‘Dublin pubs - the...
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