Vintners take to social media to entice millennials back to the pubs

23rd June, 2019
Donall O’Keeffe, chief executive, LVA: promoting Dublin pubs Pic: Iain White

With the recession kickstarting the stubborn trend in at-home drinking and millennials showing less interest in alcohol-fuelled pub and club culture than previous generations, the Licensed Vintners Association (LVA) is responding with a new €150,000 marketing campaign.

As the trade association for pubs in Dublin, the LVA is partnering with seven drink brands to run a series of digital videos featuring different aspects of the Dublin pub scene with the tagline ‘Dublin pubs - the...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 10 months ago

The Daily Briefing

The Daily Briefing