VHI Healthcare has described its sponsorship of the annual Women’s Mini Marathon, announced last week, as a “signpost” indicative of further sponsorship of running.
The health insurer is taking over from Unilever’s Flora, which was the title sponsor of the race since 2004. Forty thousand women take part in the event each summer. The VHI deal is for a five-year period.
“From a sponsorship perspective, this is obviously a natural...
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