Saturday June 6, 2020

UTV Ireland claims to have succeeded in attracting its target audience

Despite initial complaints about repeats and missing programmes, UTV Ireland claims to have succeeded in attracting its target audience

1st February, 2015
2
Steve Dempsey

It’s been a month since UTV Ireland hit our screens. And it has been an eventful month in the Irish TV market. RTE has created a new vehicle for Claire Byrne, TV3 kicked off its homegrown soap, Red Rock, to replace the soaps that UTV made off with, and UTV has given Coronation Street and Emmerdale and a host of others a new home.

“We couldn’t have launched this project without the soaps,”...

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