Usheroo goes Universal with major cinema deal

1st April, 2018
Ollie Fegan began Usheru in 2015Fergal Phillips

Dublin-based cinema analytics company Usheru has secured its first global campaign with Universal Music for the release, next month, of the Bruce Dickinson documentary Scream for Me Sarajevo.

The documentary is about a concert held in Bosnia and Herzegovina in 1994 by Iron Maiden frontman Dickinson during the siege of Sarajevo. “The documentary will be screened globally, with the Q&A with Dickinson across Europe, Australia, New Zealand, Asia, America and South America,” said Ollie Fegan,...

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