US Presidential election: Star-spangled spenders

While the past year has irrevocably changed the face of US politics, it has also had a huge impact on the media and marketing world

6th November, 2016

In two days, the votes will be cast and the spectacle that was the 2016 US presidential election will be nearly over. The campaign has been a lot of things – aggressive, angry, shocking – but it certainly has not been boring. And the media have been central to the whole thing.

This US presidential campaign was seen as entertainment by large parts of the public, who watched it like they would a reality TV show,...

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