The sport of horseracing often reveals a deep insecurity when it comes to self-promotion, and the people who run it are arguably missing a trick in terms of sales activity.
Before Tony McCoy was named BBC Sports Personality of the Year in 2010, the Racing Post ran an exhausting campaign to get him over the line, pushing what it saw as the best interests of the sport. Then again, as the whip-rule fiascos and the...
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