One of my all-time favourite advertising slogans was used to great effect by the insurance company Commercial Union in the 1980s: “We won’t make a drama out of a crisis.”
The slogan came to mind last week while US airline United Airways unravelled in social media real-time following the attempted forced eviction of passenger David Dao from one of its flights.
As PR disasters go, United’s is undoubtedly iconic and dramatic....
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