TV3 ‘comes of age’ with new season launch

4th September, 2016
Pat Kiely, managing director, TV3 Group

TV3’s autumn launch last week was all about making a statement. In fact, the entire show, from Gavin James crooning at the beginning to the purple lights and fog set up on stage, was deliberately designed to show that the channel has stepped up.

Even the venue, the National Concert Hall, was very RTÉ-esque. Ahead of its expected UTV Ireland takeover, it was TV3’s way of saying that it is a major player...

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