Prada is using social media to climb back to fashion’s pinnacle after initially missing the online boat. The luxury giant is adjusting to a changing industry without losing its edge, write Stephanie Baker and Robert Williams
As Miuccia Prada made final adjustments to her runway show during Milan Fashion week last month, her husband and co-chief executive, Patrizio Bertelli, famously hands-on in so many aspects of the business, stayed away.
“Even if you know all the ingredients, a good cocktail should be mixed by the person who’s actually in charge,” he said from the calm of the company’s headquarters, whose strict minimalist renovations gave it the white walls and polished concrete...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Out of Office: National Cyber Security Centre to get additional €2.5 funding and 20 new roles
The business news you might have missed, all in one place
Content is king – just ask Netflix as rivals attempt to steal its crown
A WarnerMedia-Discovery deal puts the spotlight on streaming wars as around 100 platforms vie for the attention of often fickle audiences
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures