Toyota invests €1m in its new tagline ad campaign
Car company was forced to stop claiming its cars were the best built in the world
It is rare that a car company makes an advertisement specifically for the Irish market. But last week, Skoda did it, and now Toyota is doing it – although Toyota’s decision is due more to compulsion than choice.
Earlier this year there was a bit of a stir in adland when the Advertising Standards Authority of Ireland told Toyota to stop claiming its cars were the “best built in the world”. According to...
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Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures