Toyota invests €1m in its new tagline ad campaign

Car company was forced to stop claiming its cars were the best built in the world

4th December, 2016
The new Toyota ad: a father and son take a road trip to Donegal to see the Northern Lights

It is rare that a car company makes an advertisement specifically for the Irish market. But last week, Skoda did it, and now Toyota is doing it – although Toyota’s decision is due more to compulsion than choice.

Earlier this year there was a bit of a stir in adland when the Advertising Standards Authority of Ireland told Toyota to stop claiming its cars were the “best built in the world”. According to...

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