Toyota agreed to sponsor The Ray D’Arcy Show last September, but D’Arcy then announced he was leaving the station in December to return to RTE.
Toyota will hold the title sponsorship until December 2015. The sponsorship package includes 45 branded idents a week and ten branded show promos from Monday to Sunday across the Today FM schedule.
Steve Tormey, chief executive of Toyota Ireland, said he looked forward to building a relationship with...
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