Sunday September 20, 2020

Tourism campaign could make Game of Thrones king of the North

5th May, 2019
Niall Gibbons, chief executive, Tourism Ireland, stands in front of a Game of Thrones stained glass window opposite Belfast City Hall Picture: Presseye

With the last episode in the eighth and final series of Game of Thrones (GoT) due to air this month, Tourism Ireland has launched the latest in a series of marketing campaigns aimed at attracting visitors to Northern Ireland, a long-standing shooting location for the HBO drama series.

In the eight years since the first GoT episode premiered in April 2011, the fantasy series has built a loyal following across 170 countries. It has been...

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