Thursday August 13, 2020

Touchdown: Flutter enters the play in US

The rebranded Paddy Power Betfair is hungrily eyeing the huge US market, which was off limits until recently, and the new NFL season gives it the chance to fill its boots

8th September, 2019
Flutter’s acquisition of FanDuel puts the company in a strong position to target the US betting market

When the New England Patriots line up in the early hours of Monday morning to face the Pittsburgh Steelers, a small but committed cohort of Irish NFL fans will be glued to their television screens to watch the reigning Super Bowl champions begin the defence of their title.

Across the Atlantic, the audience will be exponentially bigger. For all the success of the NBA over the past decade, the enduring popularity of baseball and ice...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 3 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 7 months ago