Topaz to spend €6 million on rebranding service stations

Irish petrol station company was bought by Canadian-owned Alimentation Couche-Tard in 2015

16th April, 2017

Topaz, Ireland’s largest fuel station supplier, is changing the name of all its service stations to Miles.

The €6 million rebranding initiative will see the company, which was bought by Canadian-owned Alimentation Couche-Tard in 2015, changed the name of 50 of its sites this weekend.

It expects to rebrand 20 of its outlets each week to include all 440 sites in Ireland by August, said Gordon Lawlor, fuels director at Topaz.

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years

The Daily Briefing