Topaz pumps €5m into rebrand

Boss Niall Anderton said that standardisation is important for the business

31st July, 2016
Topaz is rebranding its retail outlets to Re.Store and then to Circle K following its buyout by Couche-Tard Fergal Phillips

Fuel retailer Topaz is to invest over €5 million in two rebranding projects.

There are 444 Topaz stations in Ireland, making it the largest fuel retailer in the country, with a market share of over 35 per cent. It plans to invest €3.1 million in rebranding 27 company-owned Topaz sites to Re.Store, its convenience shop brand.

Separately, another €2 million is being invested in a dealer rebrand programme of 40 Esso sites which will rebrand to Topaz.

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