Saturday July 11, 2020

Tobacco marketing: Smoke and mirrors

As tobacco companies brace for a ban on branded packaging, will ambient advertising replace traditional tobacco marketing? Leanna Byrne reports

16th May, 2015
6

The American rapper Kreayshawn’s hands flail around in her music video for the track Gucci Gucci, which has been viewed 50.6 million times. Clasped in her hands is a packet of Camel cigarettes. For just a moment, the package becomes the focal point. She waves it twice towards the camera so the audience get a glimpse of the logo. The message is clear: smoking is cool.

It sounds like the stuff of hypnosis and...

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