Posting a picture of a cat might attract some likes, but it won’t get bums on seats. Do some social media courses to learn how to use the resources in the most effective manner.
Set up a regular schedule so followers come to expect posts, such as Monday meal deals or Thursday drink promotions.
Facebook offers in-depth page insights, use them. Find out when your followers are most often online, and post relevant...
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Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures