Friday April 3, 2020

Three wraps up Christmas with €2m spend expected on advertising

Following its ‘The Girl and The Cloud’ ads last year, the mobile network is to spend €2 million on its festive campaign

13th November, 2016
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Philip Hunt, founder of Studio AKA and the director of Three’s Christmas TV ad this year

A heartwarming Christmas campaign is the new pinnacle for brands. Everyone wants to be associated with that warm, fuzzy feeling that comes with the festive season.

Three, the mobile phone network, is set to spend more than €2 million on a festive campaign on TV, cinema, digital, print and social media. It is also creating a children’s book with all proceeds going to Barnardos. Its pièce de résistance is a 2.5 minute animated film, directed...

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