A heartwarming Christmas campaign is the new pinnacle for brands. Everyone wants to be associated with that warm, fuzzy feeling that comes with the festive season.
Three, the mobile phone network, is set to spend more than €2 million on a festive campaign on TV, cinema, digital, print and social media. It is also creating a children’s book with all proceeds going to Barnardos. Its pièce de résistance is a 2.5 minute animated film, directed...
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