EBS has invested €1 million in a relaunch of its brand. The national campaign is running for four weeks. “This campaign is the first articulation of a new brand promise focused on delivering an enhanced experience for our customers,” said Tom Kinsella, group marketing director, AIB. The creative campaign was developed by Irish International and the director for TV was Lorcan Finnegan. The production company was Butter.
Television Audience Measurement (Tam) Ireland has...
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