Sunday December 15, 2019

This much I know: Rachel Ray, Simply Zesty

Rachel Ray, strategic planner, Simply Zesty

2nd May, 2015
2
Rachel Ray of Simply Zesty

Great marketing (whether it’s for retail sale or a new party leader) needs to understand how people already act and think (and often, act without thinking) in order to change the default settings or introduce something new. But something else is changing our ‘default settings’ far more than advertisers ever could – digital.

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