This much I know: Margaret Gilsenan

Gilsenan is partner and planning director, Boys and Girls

27th September, 2015
Margaret Gilsenan

Firstly, the fundamentals remain the same. Despite all the coverage around the explosion of digital, multiple-channels, social media, multi-screening and the changes they have wrought on our world – let’s not forget that the ultimate end goal of any piece of communication (whether we use engagement, entertainment, education or shock tactics and whether it is for a brand or service) should always be about provoking behavioural change (to buy, to buy more, to buy more...

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