Everyone is talking about branding today – politicians, marketers, small companies, multinationals, celebrities, sports players, the grocery shopper, the festival goer . . . I could go on.
When we think branding we think logos, there is no getting away from it. The visual elements of a brand are extremely important, but there is so much more. Branding can no longer be looked at from only a brand identity perspective.
Due to the fact that branding is now...
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