Thursday October 29, 2020

This much I know

Dael Wood, director of insights and strategy, Dentsu Aegis Network.

17th December, 2014

If your consumer (or customer) sits at the centre of each and every business decision, you will succeed.

In marketing functions, we are all very comfortable talking about consumer-centric planning and insight driven strategies; but really, as marketers and agencies, we need to be the representative of our consumers throughout our respective businesses.

Most of you reading this would immediately agree, and possibly already do this. The difficulty is that, in today’s world, consumers are...

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