This Much I Know
Dave Winterlich, managing director of Carat, the media planning and buying specialist.
Measurement is a good thing generally, I believe the onus lies on our industry to promote itself as an investment rather than a cost, to prove advertising efficacy. Placing too much emphasis on research is a bad thing if it limits agility or it means outputs become formulaic.
In relation to media metrics and measurement, the point of emphasis on evaluation is often incorrectly focused on the immediate, short term effect, ignoring the long-tail impact...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
EY reports €393m revenues in Republic of Ireland for 2021 financial year
Revenues in the Republic increased 9.5 per cent for the year up to June 2021 to €393 million, up from €359 million in the previous year
Out of Office: National Cyber Security Centre to get additional €2.5 funding and 20 new roles
The business news you might have missed, all in one place
Content is king – just ask Netflix as rivals attempt to steal its crown
A WarnerMedia-Discovery deal puts the spotlight on streaming wars as around 100 platforms vie for the attention of often fickle audiences
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures