Sunday August 9, 2020

This much I know: Antaine Conway

Antaine Conway board director at Starcom

16th May, 2015
2
Antaine Conway: ‘Traditional TV is dead’

Traditional TV is dead. The word television itself is completely archaic – it refers to an appliance more than a way of planning. The sheer breadth of channels on which audio visual (AV) content is now available, and the nature in which we consume that content, makes the notion of building brands through TV almost as outdated as the appliance itself.

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