Saturday June 6, 2020

This Much I know: Andrew Murray, head of social media at advertising agency McCann Blue

A lot of brands and agencies, including some well-known ones, still think that they can ‘do’ social because it’s “just a bit” of Facebook, Twitter and some Instagram.

8th March, 2015

And sure, how hard can it be? Aren’t they on these channels a few years themselves? They just throw the wet finger into the air, post something witty or entertaining that tenuously links back to the brand and hope for a few auld likes, favourites, retweets and shares.

I see this approach/non-strategy every single day for brands at home and abroad. And it’s wrong. There are a lot of bluffers out there. Be...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 1 month ago

What’s coming up today and what you might have missed

Hannah O’Brien | 5 months ago