This much I know

Lisa Sills, managing director of 256 Media

22nd November, 2015
Lisa Sills of 256 Media

Content marketing isn’t a new idea. It’s been around in various iterations for years. Go all the way back to 1895 and John Deere launched The Furrow, a magazine to educate farmers on all things tractors. You could say the magazine was outstanding in its field.

Humour aside, back then The Furrow wasn’t considered to be ‘content marketing’, a term that didn’t enter the marketing mainframe until the early 2000s....

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