This much I know
Gavin Fox, marketing and sales lecturer at National College of Ireland and Dublin Business School
I’ll tell you what I know. I know traditional marketing (whatever that is) is dead. I know we are living in an age when the normal stuff that marketing students are learning just doesn’t prepare them for the world we now live in. The usual Aida model (attention, interest, desire, action) just won’t cut it.
Consumers are bombarded with thousands of marketing messages on a daily basis. One particular...
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