Monday December 9, 2019

This much I know

7th June, 2015
2
Ken Nolan: ‘Advertising must have scalability’

In this country alone in this financial year, €752 million (GroupM estimates) will be spent on advertising. Why? Because it works.

I know advertising works. I know this not only from the viewpoint of someone working in the industry and seeing tangible effects every day, but more importantly, as a consumer.

As a consumer I see first-hand how advertising has influenced my own life.

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